|April 6, 1960||Founding of BOXER BREWERY SA.
The company name and logo were inspired by the faithful pet boxer of brewery founder and first director Mr. A. Hauser.
He sought to embody in his new business the qualities of HONESTY, LOYALTY, iNDEPENDENCE and RESILIENCE which he saw in his dog, Aramis, born April 14, 1951 and enterred on the grounds oft he former Romanel brewery.
|1962||The BOXER BREWERY becomes operational and begins shipping to its customers.
The range consists of EXPORT (lager) beer, and SELECT (premium)
|1982||Takeover of the company and its share capital by Jean-Pierre D'Aubreby, owner of GAYANT BREWERY in Douai, northern France.|
|1987||BOXER BREWERY INC launches its new product PREMIUM beer.|
|1988||The first 33cl bottle with mechanical (lightning) closure and embossed designs, packed in a brown mini-crate, rolls off the bottling line on August 1 at 3:00 pm.|
|1989||Bottling and distribution of our GOLD light beer in 33cl bottles with mechanical closure and barrels for draft. The latter is an immediate success.|
|1990||After a test period of one year, we decide to give the green light to our latest creation, WINTER ALE, available in both 33cl bottle with mechanical closure and in kegs for draft.|
|1994||Acquisition of the company by an Indian group.|
|1997||Takeover of the brewery by Swiss investors. Name changed to BOXER BEER INC.
The dog "Aramis" re-appears in the logo.
|1998||Creation of a hemp beer, Boxer HACIENDA, popular with ladies and young people because thanks to its less-bitter taste.|
|1998||Introduction of the 12.5 liter, KEGGY, for home consumption and in restaurants not equipped for draft beer.|
|2000||Introduction of the BRUNETTE beer, available in 33cl and 25cl bottles.|
|2001||Exclusive distributor in Switzerland for German breweries C. & A. Veltins und Gebr. Maisel.|
|2002||Creation of a "shrinkpack" containing eight 25cl bottles for retailers and supermarkets.
Available for both OLD and BRUNETTE.
|2003||For the Christmas season, HOLIDAY ALE distributed in 8-packs (25cl bottles) and 50cl and 33cl bottles.|
|2006||Introduction of a no-return 6 x 33cl pack with a colored mechanical closure, filled with PREMIUM.|
|2008||European Football Championship, introduction of our 6x33cl no-return GOAL Pack with a mechanical closure shaped like a soccer ball.|
|2010||Introduction of our new 50cl bottle with mechanical closure. Restyled label and logo. New 20-bottle cases.|
|2010||Replacement of 8-pack by October 1-pack (10x25cl).|
|November 5, 2010||press release announcing the relocation of the company to Yverdon-les-Bains.|
|2011||Boxer brewery equips former Akina facility in Yverdon-les-Bains for brewing|
|2012||Boxer moves from Romanel/Lausanne to Yverdon-les-Bains|
|April 18, 2013||Press release and ribbon-cutting ceremony at new brewery|
|April 27/28, 2013||Open house at the new brewery|
|January 2014||Introduction of our 50cl can with our beer Old|
|January 2016||Introduction of 2 liter can filled with Old, Brunette and Bière de Fête (BdF only during Christmas time)|